Wells Fargo
Wells Fargo Innovation Incubator has added several clean technology startup companies.

How to build a sustainable start-up: practical tips

Starting a business can be a perilous task. However, as they say, there is no risk without reward, and the rewards of owning a sustainable and successful start-up company are plentiful.

Forgetting an increase in income for a moment, the sheer joy and pride that you will feel knowing you built a business from the ground up with your own two hands is unlike anything else.

Whether you went to business school or you are a self-taught entrepreneur one of the keys to success is to keep on learning, which is why in this article you will see a few practical tips and tricks on how to build a successful start-u with one eye set firmly on the future.

Find your market

The first thing that you should do is figure out your target market and seek to engage with a specific demographic. This is a vital first step that can come back to haunt you if you get it wrong. For example, if you run a store that only sells Hip-Hop vinyl and you spend a bunch of money on advertising your store in a Metal magazine without checking you will have lost a stack of money as well as an opportunity.

This is why market research is essential. Check out your competitors to see how and who they advertise to; also, research people in the same field even if they are not explicitly connected to your business to see if you can apply their tactics to your strategy. Engaging with your target clientele as quickly as possible is what builds and sustains every business.

Make an extensive business plan

Once you have figured out what type of start-up you want to build as well as who your customers will be you, then need to make an extensive business plan. Building a company is all about looking into the future, and even though you haven’t started at this point, it helps to map out what your goals and ambitions are in great detail.

You should write down every step you need to take to get your start-up off the ground as well as what actions you will take if any of the steps don’t work out as planned.

Seek a mentor’s guidance

There is no better advice than that of a person who has experienced everything that you are about to experience, which is why seeking out a mentor is highly essential to your growth as well as the growth of your start-up. Find someone that you admire in the business world and tell them your ideas and vision for the future and get valuable feedback. Take on board everything they say and apply their advice to your methods.

Get your paperwork in order/ hire an accountant

During the excitement of getting your start-up closer and closer to the finish line, you can be forgiven for maybe forgetting a few minor things, but these are the things that can harm your success years from the day you launch your business.

So, make sure that all of the necessary paperwork and permits are singed sealed and delivered. Also, don’t wait to hire an accountant who will stay on top of your financial matters from day one. This is the only way to avoid costly litigation that might creep up on you in the future.

Start your business and quickly learn from your mistakes

At this point, you are ready to open the doors to your start-up company. Adapt your business plan to any changes in the market. Utilize social media to advertise your brand and connect directly with your customers in an original way and always look for new ways and methods to improve.

Also don’t be afraid to make mistakes. Mistakes are a part of business that will happen to all new start-up companies, just make sure that you learn and grow from your mistakes.

Remember, to give your business the best chance at becoming and staying sustainable by following some of the practical tips above.

Check Also

Could Alternative Energy Be the Next Big Thing for Venture Capitalists?

When taking care of the environment became trendy about a decade ago, venture capitalists shifted large amounts of investment dollars from software and the Internet to “cleantech,” anointing it as the next big thing in investing.