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Everyone’s talking about personal branding these days. What does it mean, and do you need to brand yourself?
If you’re online, you’ve already got a personal brand going–whether you pay attention to it or not. You can leverage your online life to give yourself a greener persona, making you more attractive to hiring managers for environmental jobs.
Everything you do online counts as part of your personal brand. Yep, even your Facebook posts! Whether they check out your Facebook wall or not, it’s pretty common these days for employers to Google prospective hires. If they find pictures of you chugging at a frat party–or giving the thumbs up while standing at an oil spill–they might not think you’re a great green hire.
Get involved with online green communities, especially those where environmental jobs might be found. Don’t continually blast your new contacts with requests for jobs. Instead, make insightful comments in forums and on blogs. Post green articles, ask questions, and generally stay active. If the community gives you the opportunity to include a quote in your signature (this is the italicized sentence or two many forum users have after their names), say something like, “Seeking environmental jobs in the wind power industry.” Eventually, you might ask for a referral.
Take part in green events in your neighborhood. Are there any non-profits with environmental jobs you could volunteer for? That’ll look great on your resume. If you can take pictures of yourself at the event and post them online, even better.
Start a simple website or free blog. You don’t have to create an online powerhouse, but if you have an online home that looks professional and is full of green content, you’ll look more valuable to employers.
Branding yourself green is all about being responsible for your online image. A little attention can go a long way.
For assistance with your environmental jobs search, check out the Career Builder Resource Center at U.S. Green Technology. There you can get help crafting your resume, tailoring your job hunt, and connecting with employers who will share your values and appreciate your skills.
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