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“Stella” is lacy, sensual and green lingerie. Image from Stella McCartney.
Feeling uncomfortable in your underclothes? Are they offending your lady parts with their non-organic origins, and their fate in landfills after they lose their elastic or become too riddled with holes to fulfill their function? Stella McCartney feels your pain. She’s introducing a brand new line of green lingerie, called “Stella,” to keep sustainability sexy.
The green lingerie in “Stella” will be made with recycled metals (for underwire) and organic cotton. The collection will have five main bra styles, including an uplifting underwire, a strapless, a low-plunge cup, and a seamless, underwire-free bra that’s uber-comfortable.
Stella McCartney is all about comfort in her green lingerie. “Well-made lingerie is key. Feeling constricted by one’s underwear just isn’t my thing. You need to rely on the quality. It has to fit, function and do its job first and foremost.”
“Stella’s” green lingerie will feature a rainbow of colors, like youthful, poppy electric blue and python prints, but also softer, more traditional lingerie colors–like romantic pinks, sexy blacks, and muted lilacs.
McCartney lovers will be especially pleased at the affordability of the new line. Panties will be around $26, and bras around $55. This is a far cry from the fashion designer’s first foray into green lingerie, her “Daisy Dreaming” line, which included thongs that cost $90 apiece. “Daisy Dreaming” is made of a combination of organic cotton and silk, and each piece has a vintage touch that makes it unforgettable.
Look for “Stella” in stores this August, and also watch for England’s Olympic teams, which will all be decked out in designs by Stella McCartney, who had the challenge of designing uniforms that would work across 46 competitions, making everyone look like a unified team, without compromising athletic performance.
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