Eco-Fashion Trend of the Week: Animal Awareness Wear

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Cornell veterinary student Gabriela Wagner has gone wild. No really, she’s taken the name Gabby Wild in order to help raise awareness about the plight of endangered species. In her “12 for 12 in 12″ campaign, she’s pledged to only wear twelve eco-fashion outfits throughout the entire year of 2012. Each outfit was designed by an eco-fashion designer committed to sustainability, and the ethical treatment of animals. Gabby wears one outfit for a full month before moving on to the next.

So far in 2012, the eco-fashions have let her run wild as an Amur leopard, a Bactrian camel, a purple frog, a Ganges River dolphin and a Chinese giant salamander. This month (June) she’s a red panda.

Wild has always loved animals, but she realized she had to do something dramatic to promote their ethical treatment when a very special baby elephant, which had once been wild, died in captivity. As she told Ecouterre.com, “I decided that it was–and had been–time for humans to take responsibility for their actions.”

She invited designers who were already passionate about eco-fashion and animal rights, and offered each a list of 12 endangered species to choose from. Most got their first choice, which has led to some truly inspired fashion works of art.

Only wearing a single eco-fashion outfit for an entire month came from Gabby’s desire to prove how sustainable a person can truly be if they make the effort. She’s so sustainable, she sometimes doesn’t wash her waist-length brown hair for over a week in order to conserve water–as long as she’s not offending anyone, that is. While she admits she can be extreme, doing things halfway just doesn’t cut it for her.

“Thinking about the little things may actually be bigger than one may think,” Gabby said.

By Leslie Hedrick

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