Women in Green This Week: Helen Marcoschamer

Green Technology | Where Main Street Meets Green

Helen Marcoschamer's Green M&Ms Purse Is a Customer Favorite at Ecoist - Image from Ecoist

Every time you see your favorite unclaimed handbag in the store, your heart leaps. You take in the aroma of the fresh purse and enjoy imagining how it will match your new shoes and dress – right before the magic moment when you finally buy it and take it home. Maybe you’re more of a chocolate candy gal. We all have our own addictions, but if handbags and chocolate are two of yours, Helen Marcoschamer has just the fix — and it’s green.

Marcoschamer is a designer and co-founder of Ecoist, which features a collection of handbags all made from recycled candy wrappers. The unique aspect of Marcoschamer’s bags are that they don’t look cheap but rather appear so sophisticated you don’t even look like you’re carrying around evidence of your latest M&M craving meltdown. In addition, these bags are extremely green.

Ecoist, which was birthed in 2004, uses not only candy wrappers but also other materials such as newspapers, subway maps, soda labels and food packages – anything that otherwise would end up in the wastebasket. In addition to making her handbags out of 100 percent recycled materials, Marcoschamer makes sure that her company plants a tree for every handbag it sells – an effort that has led to the planting of more than 100,000 trees across the globe in countries such as Uganda, India and Haiti.

Marcoschamer’s designs actually earned her recognition a few years ago as the best green handbag designer in the United States, as Marcoschamer was named the first winner of the Independent Handbag Designer Awards “Best Green Handbag.”

The next time you chew on a Twix caramel bar or bite on a Dove chocolate bar, think about getting your next handbag from Ecoist: You will become part of a group of shoppers who have helped the company to save more than 40 million candy wrappers from landfills – and counting.

By YaShekia King

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