Green businesses can take several steps to attract strong job candidates. (Image from

Career Builder: How to Make Your Small Business a More Desirable Place to Work

As a small business owner, one of the best things you can do to help position your company for growth is to make your company look like a place people want to work. Obviously, happy current employees is a great start, but consider that new hires are coming from the outside, not in, so for them, appearances are everything.

Green businesses can take several steps to attract strong job candidates. (Image from
Green businesses can take several steps to attract strong job candidates. (Image from

Here are a few things you can do to attract more candidates.

 1. Get involved in your community

Especially with a company that works in the green industry, this just makes sense! Your company inherently impacts the greater community around you, so do some public community work to let your company’s impact be more known. It’s not bragging, it’s reputation building! If candidates and the community at large see the positive impact you’re making, you will position your company as a desirable place to work. Always be on the lookout for ways for your company to get involved.

 2. Connect online

Facebook. Twitter. LinkedIn. Instagram. Pinterest. The list goes on. There are so many ways for you to connect and engage with the online community it can get exhausting, but it’s worth the effort! An online presence can help establish relationships that might just become candidates should something open up at your company. Share information on your social media pages and help them get to know your company on a more personal level. It might show them why you would be a great company to work for.

 3. Get your employees involved in the recruiting process

As mentioned earlier, happy employees are a great place to start! If they love working for you, they’ll be happy to spread the word once a position becomes available. Recognize them for their achievements and treat them like friends and family and they’ll want others to feel the same way too. Of course, monetary incentive never hurts, but happiness is paramount here!

These three tactics can help position your company as one that anyone would be lucky to work for. When the time comes, don’t forget to post your job on CareerBuilder to find the best candidates and good luck in your search!

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